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Only last week since the devastating earthquake in Haiti, and the response of the aid has been nothing short of amazing. In a few days, the Red Cross has received more $ 3 million in grants through its text messaging service, this amount has increased to over 20 million. If an individual or a company of several million dollars, everyone is looking for ways to send aid to alleviate Haiti – and who seem to turn to digital media as their primary source of information.

Following the natural disasters like the Asian tsunami, Hurricane Katrina or the California wildfires, the response in digital media has been effective, but never exceeded the response has been to Haiti. It is clear that relief efforts have changed in the digital age, with the help of Twitter and Facebook, and new technologies that allow us disseminate vital information with little or no cost, with positive results. A simple search on Google Trends shows that the digital zoom relief, Haiti has an index search volume of about 300, compared to an index search volume year only 65 Katrina in 2005.

The rise of digital technologies of the media has also lent a hand to the way that people are able to help – text messaging is one of many examples. The Columbia Journalism Review 's Curtis Brainard said last week that new media is crucial in the aftermath of the earthquake, not only to send help, but for family members to contact his family and for people to share their testimonies. Digital media has had a profound impact on charitable giving by both large businesses and individuals around the world. Many major brands have already committed to millions, and now call their clients to do the same through their individual Web sites or foundations.

A not just technology, it is easy to make a donation, donated to charity more accessible to a wider population.
As consumers become hyper-connected to other digital media, attitudes towards giving may be affected in a positive way. Because it is easier to view images and videos of testimonies, or read stories and methods of the survivors, we feel more connected with the situation and are more likely to give as much as we can.

How help many brands are

Apple – Apple allows users to donate directly through the iTunes store. A single image in the Landing Page Store directs users to another page where you can donate one click. A gift card funds may be used or that the transaction may be charged a credit card. The Customers can make donations in amounts of $ 5 to $ 200. All funds go directly to the Red Cross.

Wyclef Jean – Thanks already established his organization Yele Haiti, the musician began accepting donations for the relief shortly after the disaster. Yele was about trends on Twitter, join forces with celebrities in the field every day. Jean, like many other celebrity telethon organize a great event to be held Jan. 22. The Telethon will be broadcast on all major networks in favor of the Red Cross, Oxfam America, Partners in Health, UNICEF and the …

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Article Source: ArticlesBase.com – Google, iTunes Pitch in Haiti Relief

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